A lesson on theming over technique 🔎
Two weeks ago, Daniel Priestley returned to The Diary Of A CEO for his second appearance.
With a guest like this, we had the perfect opportunity to experiment—this time by focusing the animations around a single, powerful theme: Money 💸.
The result? An ultra-cohesive trailer that doubles-down on the episode’s core messages and lands clearly on the first watch.
By prioritising theme over technique, we let creativity and storytelling take the lead 👏
Enjoyed working alongside Anthony Smith on this trailer 👀
#MotionDesign 🎨
#Trailers 📺
#Storytelling 🎥