Is storyboarding always necessary? Even for an 8-second animation? 🔍🎨
For today’s The Diary Of A CEO trailer, we had the chance to tell parts of Alex Hormozi’s incredible story through animation. Here are three things that stood out:
1️⃣ This was some of our first fully custom B-Roll.
Most of our work includes at least a couple of pre-made assets—not this one. Everything was built from scratch. This was a brilliant opportunity for creative freedom and to personally stretch my design skills.
2️⃣ Storyboarding changed everything.
These sequences needed to be simple and impactful. Planning them out in advance gave us clear direction and a strong narrative. Going through the story with Anthony Smith at the beginning of the project allowed him to clearly lay out his vision for the trailer.
3️⃣ Story > Tech.
As always, story and narrative took priority over tech and design. Being clever is great, but story is what draws emotional connection, not fancy visuals.
Do you storyboard your animations? How closely do you stick to your initial designs?