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Cameron Macklin
Motion Designer for The Diary Of A CEO @ FlightStory Studio 🚀 | Creative Innovation 💡 | Multidisciplinary Creative 🎨
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February 13, 2025
Is storyboarding always necessary? Even for an 8-second animation? 🔍🎨 For today’s The Diary Of A CEO trailer, we had the chance to tell parts of Alex Hormozi’s incredible story through animation. Here are three things that stood out: 1️⃣ This was some of our first fully custom B-Roll. Most of our work includes at least a couple of pre-made assets—not this one. Everything was built from scratch. This was a brilliant opportunity for creative freedom and to personally stretch my design skills. 2️⃣ Storyboarding changed everything. These sequences needed to be simple and impactful. Planning them out in advance gave us clear direction and a strong narrative. Going through the story with Anthony Smith at the beginning of the project allowed him to clearly lay out his vision for the trailer. 3️⃣ Story > Tech. As always, story and narrative took priority over tech and design. Being clever is great, but story is what draws emotional connection, not fancy visuals. Do you storyboard your animations? How closely do you stick to your initial designs?
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February 13, 2025
🚀 One Month Working on The Diary Of A CEO at Flight Studio 🚀 I’m about one month into my role as a Video Editor at Flight Studio. From editing clips (shoutout to Shane Winckworth) to trailers for DOAC under the incredible Anthony Smith (shoutout to Olivia Podmore and Timur Ahmet), it’s been a brilliant journey so far. 🔎 My key findings: - 100% People First: Steven often emphasises that every company is, at its core, a recruitment company. It’s not just about hiring the best but retaining them. At Flight Studio, the culture is truly world-class, and everyone is highly valued. I work with people who are the best at what they do, and they all have incredible attitudes. - Fully Data-Driven: Every decision is meticulously backed by data, there is no guesswork. Coupled with a culture of experimentation led by Grace Miller, this approach fuelled much of DOAC’s growth. - Unparalleled Growth: Flight Studio’s expansion rate is astonishing. It didn’t take long to realise I’m part of a rapidly evolving team and I was very quickly not the ‘new hire’! - SIAU (supportive is an understatement): The culture of support and teamwork here is exceptional. Whether it’s offering advice, giving feedback, or simply providing encouragement, the team is constantly supportive of each other. 💡 I am so thrilled to be part of this journey and keen to share my insights. 👇 Let me know the sort of things you'd love to see below. ---- A huge thank you to these incredible individuals: Jack Sylvester, Georgie Holt, Christiana Brenton, Will Lindsay-Perez, Grace Andrews, Elishama Udorok, Steven Bartlett (and so many more!) for their unwavering support and providing amazing opportunities! 📸 : the incredible Will Lindsay-Perez #FlightStudio #CompanyCulture #Growth #DataDriven #Innovation #DOAC #OneMonth
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July 10, 2024