Blink, and you might miss this 👀
Here's why this transition was so important in today's The Diary Of A CEO trailer... ✍
➡️ It pulls you into our world. In just a moment, it makes you subconsciously accept this sketchy, chalk-drawn reality—by grounding it to something familiar.
➡️ With B-Roll, we can take creative liberties—but only if we respect the viewer... YOU. Just like an establishing shot in a movie, we always aim to contextualise our B-Roll so you feel part of the journey.
➡️ Every B-Roll style we use has a purpose. When transitions are done right, they don’t just move the story and narrative forward—they pull you into the thought process behind it.
That's why the majority of my time is often spent building the first piece of B-Roll.
It's the make or break.
(shout out to Olivia Podmore for the sound-design on this 🔥)
FLIGHTSTORY The Studio @ FLIGHTSTORY Steven Bartlett