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Cameron Macklin
Motion Designer for The Diary Of A CEO @ FlightStory Studio 🚀 | Creative Innovation 💡 | Multidisciplinary Creative 🎨
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June 26, 2025
Most people in my industry are really not going to like this. But over the last 6 months, AI has completely supercharged the way I work as a motion designer, animator, and creative working on content pulling millions of views weekly. The game changed two months ago, when Steven Bartlett set everyone at FLIGHTSTORY a challenge… to see just how much of what we do everyday could be replaced by AI. The results? ✅ 48 internal tools created ⏱️ 65,284 hours of productivity unlocked 💰 £857,718 in efficiency gains These weren’t just 'AI experiments'. They were real, functional, company-wide automations and agents that delivered serious impact. I know the fear that a lot of motion designers, animators, and creatives feel around AI. But my workflows are built around something simple: Keep the human soul and storytelling, empower it with AI. 🔎 The industry is changing. Faster than most people realise. If you’re not experimenting or adapting intentionally, you will fall behind. I still believe in the intrinsic value of human storytelling, craft, and creativity. But I don't believe AI will kill that, it will allow creatives to produce in ways previously unheard of. This isn’t a trend. It’s a shift. And it’s already happening. FLIGHTSTORY are at the spearhead.
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June 26, 2025
🚀 One Month Working on The Diary Of A CEO at Flight Studio 🚀 I’m about one month into my role as a Video Editor at Flight Studio. From editing clips (shoutout to Shane Winckworth) to trailers for DOAC under the incredible Anthony Smith (shoutout to Olivia Podmore and Timur Ahmet), it’s been a brilliant journey so far. 🔎 My key findings: - 100% People First: Steven often emphasises that every company is, at its core, a recruitment company. It’s not just about hiring the best but retaining them. At Flight Studio, the culture is truly world-class, and everyone is highly valued. I work with people who are the best at what they do, and they all have incredible attitudes. - Fully Data-Driven: Every decision is meticulously backed by data, there is no guesswork. Coupled with a culture of experimentation led by Grace Miller, this approach fuelled much of DOAC’s growth. - Unparalleled Growth: Flight Studio’s expansion rate is astonishing. It didn’t take long to realise I’m part of a rapidly evolving team and I was very quickly not the ‘new hire’! - SIAU (supportive is an understatement): The culture of support and teamwork here is exceptional. Whether it’s offering advice, giving feedback, or simply providing encouragement, the team is constantly supportive of each other. 💡 I am so thrilled to be part of this journey and keen to share my insights. 👇 Let me know the sort of things you'd love to see below. ---- A huge thank you to these incredible individuals: Jack Sylvester, Georgie Holt, Christiana Brenton, Will Lindsay-Perez, Grace Andrews, Elishama Udorok, Steven Bartlett (and so many more!) for their unwavering support and providing amazing opportunities! 📸 : the incredible Will Lindsay-Perez #FlightStudio #CompanyCulture #Growth #DataDriven #Innovation #DOAC #OneMonth
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July 10, 2024