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Cameron Macklin
Motion Designer for The Diary Of A CEO @ FlightStory Studio 🚀 | Creative Innovation 💡 | Multidisciplinary Creative 🎨
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April 22, 2024
What do social platforms serve as to you? 🤔🚀 I have recently been interested by how social platforms warp to the needs of the user. Okay, stay with me... Of course, we all look to the mysterious algorithms serving content it knows we engage with, and that's very true - this is certainly an example of platforms tailoring to users. However, there is more to it 🤫 The user's INTERPRETATION of a platform greatly determines how they use it. This will start with how a platform presents itself to the user and encourages the user to interact with it - such as the terrifying 'choose your interests' screen... But, over time, users will sink deeper into pockets on the platform that are way bigger than content and algorithms: When they use the platform, their popularity, whether they trust the platforms, what media they like to consume, when they made their account, whether they follow a lot of people, their jobs, and a bunch more. We often forget this when creating content for platforms 🫠 Varying demographics will USE social platforms very differently, it's not just about the WHAT, but the WHY and HOW. We can't just create content to our audience's stylistic and accesibility needs on a platform, but we must consider the ways and reasons they're USING the platform in the first place. An 18 year old on Instagram is in a different part of the platform to a 28 year old on Instagram. Same platform, different how and why. It comes down to one word... Profiling 👽 (let me know if you want a follow-up on actually impactful profiling 👀) I drew my own versions of the logos for some of the social platforms I use, in ways that represents how I use them 👇 How do your social platforms serve different purposes to you? 🔍
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April 22, 2024
🚀 One Month Working on The Diary Of A CEO at Flight Studio 🚀 I’m about one month into my role as a Video Editor at Flight Studio. From editing clips (shoutout to Shane Winckworth) to trailers for DOAC under the incredible Anthony Smith (shoutout to Olivia Podmore and Timur Ahmet), it’s been a brilliant journey so far. 🔎 My key findings: - 100% People First: Steven often emphasises that every company is, at its core, a recruitment company. It’s not just about hiring the best but retaining them. At Flight Studio, the culture is truly world-class, and everyone is highly valued. I work with people who are the best at what they do, and they all have incredible attitudes. - Fully Data-Driven: Every decision is meticulously backed by data, there is no guesswork. Coupled with a culture of experimentation led by Grace Miller, this approach fuelled much of DOAC’s growth. - Unparalleled Growth: Flight Studio’s expansion rate is astonishing. It didn’t take long to realise I’m part of a rapidly evolving team and I was very quickly not the ‘new hire’! - SIAU (supportive is an understatement): The culture of support and teamwork here is exceptional. Whether it’s offering advice, giving feedback, or simply providing encouragement, the team is constantly supportive of each other. 💡 I am so thrilled to be part of this journey and keen to share my insights. 👇 Let me know the sort of things you'd love to see below. ---- A huge thank you to these incredible individuals: Jack Sylvester, Georgie Holt, Christiana Brenton, Will Lindsay-Perez, Grace Andrews, Elishama Udorok, Steven Bartlett (and so many more!) for their unwavering support and providing amazing opportunities! 📸 : the incredible Will Lindsay-Perez #FlightStudio #CompanyCulture #Growth #DataDriven #Innovation #DOAC #OneMonth
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July 10, 2024